Gap has enlisted 'a cast of culture shapers' including Selma Blair, Labrinth and Lucky Blue Smith, for its autumn 2022 Icons campaign, 'celebrating modern American optimism and what it means to be a true Icon'.

Mary Alderete, Global Head of Gap Marketing, said of the collaboration 'We're excited to celebrate these Icons in our fall campaign as a diverse group of individuals, effortlessly styled in Gap updated classics, who are using their unique talents and abilities to better us all'.